Classic Ethical Principles to Guide Responsible and Ethical Decisions
In today's complex world, individuals, organizations and other stakeholders face ethical dilemmas in their day-to-day decision-making.
In order to adopt responsible behaviors towards others and...
Marketing Strategies in the Mature Stage of a Product
The maturity phase of a product is a crucial stage in the life cycle of a product . After a period of rapid growth, the product reaches...
Key Strategies to Maximize Market Share
Today we will explore effective strategies to increase market share and gain competitive advantage. If you are looking to outperform your competitors and increase your online...
Corrected exercises on the BCG matrix
The objective of these 2 exercises corrected on the BCG matrix (Boston consulting group) is an initiation to the acquisition of basic techniques allowing to highlight...
Training and Development as HR Activities
The function of the Human Resources Department (HRD) is mainly focused on training and development. This activity is so important that sometimes HRD is equated with it,...
Qualifications and skills: the 7 essential definitions
From one company to another, and sometimes within the same company, we note that the definitions of positions and skills remain vague. Worse sometimes, managers use the...
Mastering marketing research in today’s dynamic environment
Marketing research plays a vital role in business success by providing valuable insights into consumer behavior , market trends, and the competitive landscape.
In today's dynamic business environment, decision...
Rationality in the microeconomic approach
The microeconomic approach constitutes an essential pillar of modern economic analysis. It is based on two fundamental concepts: the use of individual decision makers as the basic...
Rationality in the microeconomic approach
The microeconomic approach constitutes an essential pillar of modern economic analysis. It is based on two fundamental concepts: the use of individual decision makers as the basic...
Rationality in the microeconomic approach
The microeconomic approach constitutes an essential pillar of modern economic analysis. It is based on two fundamental concepts: the use of individual decision makers as the basic...